Thursday, October 21, 2010

Never a One Hit Wonder - My Progressive Service Menu

As an Interior Stylist I define myself as a progressive designer (just like a progressive dinner, but for your home.) My a la carte service menu offers  appetizers right through dessert - From the staging evaluation right through helping out the harried hostess when she hosts her 1st party.

I'm there to help you celebrate your home no matter which chapter you may be on.

Fall marks a rotation for my services. The Real Estate market is slowing down here in the Midwest, so home staging services get put on the back burner, and on the front burner fall marks the commencement of my residential design and lifestyle consultation rush (definitely the main dish!)

From home remodel projects left undone due to summer fun, to a finalized family conversation exclaiming "It's Your Turn to Host This Year" -Fall starts my business rush for redecorating, redesigning , shopping and accessory rotation (aka Holiday/Seasonal Decorating.)

Don't be a One Hit Wonder!

Offering a broader array of services is a very important factor to your business productivity and revenue income. Yes, offering one or two services you got from your initial training may be fine when you 1st start off, but once you've established yourself, are you closing the door to color consultations, personal shopping assistance; and more lifestyle driven services such as seasonal decorating, party redesign, and hostess consultation help?  By tapping into and getting the needed education on these additional services, you can offer a full service menu to your existing clients, and have a marketing edge to new ones - All your burners will be on all the time!


Once you've expanded your expertise - As far as marketing these services:

  • Newsletters are a wonderful tool - By keeping in touch with clientele and business associates, you not only remind them of what your services are, you can let them know of other services you may offer.
  • Write an article for a local paper, newsletter, blog or publication. Many papers would be thrilled to have to have your ideas added to their line-up, especially the small local or FREE ones.
  • Send out press releases - Newspapers are always looking for new ideas.
  • Consider workshops and speaking engagements - A fabulous opportunity to showcase your expertise. From Real Estate Offices to Church groups, speaking can be a fantastic marketing tool.
The Interior Stylist Program offers workshops, education, and certification programs for both the Interior Redesign, Home Staging and Decorating professional.  We want you to discover and fully appreciate our most cherished possession - The home.  It is the Interior Stylist Program's mission to guide and enlighten you to fully embrace everything about a home - From curbside to back fence and create a retreat within. Visit us...

Thursday, September 30, 2010

The "Glamour Don'ts" of Staging and Redesign

Dont
Just like our favorite magazine, we home stagers/redesigns have our own list of pet peeves when it comes to our craft. Here are a few....








•1.) Faux Greenery/Silks in Odd Areas. Always place trees or greenery in areas that they could actually GROW! Their sole purpose is to give the illusion they are real, therefore need photosynthesis to grow. Oh... and placing ivy as a window valance or China cabinet topper went out when Dynasty went off the air.

•2.) Floating Art. When hanging art over a sofa or a case good, associate the height to the item to retain good visual contact. The display will not look right if it seems to float too high  above the object - it needs to be grounded. 18" from the back of the sofa is a good rule of thumb. And slightly above the smallest arrangement for the case good.

•3.) The Rug Scale to Conversation Area Faux Pas. A rug can create and define a conversational grouping. Make sure that the scale of the rug is in-tune to the scale of the furniture/objects associated to it. A sofa should either be sitting on or no more than 8"away from a rug.  Just about the same size as the cocktail table is not a scale formula for rug size.

•4.) Accessorizing with Evens. When accessorizing or creating vignettes, the golden rule is "Always in Odd Numbers."

•5.) Forgetting the Focal Point. Every space has a fabulous purpose or emphasis. Focusing on the purpose and/or emphasis of the room will allow you to set the mood and arrange the furnishings and accessories properly.


•6.) Forgetting the Stature of the Home or Room. Wicker doesn't belong in formal living rooms, nor does a Big Lots ficus tree in a Tony Tudor. Make sure the things placed in a room or home go with the  stature of the space.


•7.) Flood Window Treatments. Traditionally drapery panels are set 1/2 in. off the floor. 1" is pushing it and 3" off the floor is creating a Capri.


•8.) Being Light Challenged. Every room should have at least three light sources for the function of space. Ceiling lights do not count. The perfect formula is to have them placed in a triangle pattern around the room; which will create movement and flow to the space.


•9.) Table Short. Anywhere someone sits in a functional space should have a table in reach of a seated person. The exception is a transitional space such as a foyer or hall.


•10.) A Mirrored Mess. Mirrors over fireplaces, sofas, or lonely on a wall oh my... Mirrors should always reflect something beautiful - Not a ceiling fan, walk rail or wall. You can be excused if it is a decorative mirror that shows as art rather than function.

•11.) Oddly Angled Furniture.  Don't think your being creative if you put it on an angle.  Angles instantly slice through visionary planes, can make people psychologically feel uncomfortable, can eat up floor space and can render the piece or room functionless.

dont2

Tuesday, September 7, 2010

The Secret Recipe of an Interior Stylist

Ingredients:
Understand your client’s needs, appreciate their lifestyle, value their taste – Core ingredients to having satisfied clients.

Directions:
Help choose a color palette that enhances the home’s bones, embraces what they already have, and creates the style & mood they’ll love to come home to.

Create a floor plan that honors the room’s function, carefully considering traffic patterns, activities and focal points.

Offer creative and cost effective solutions to re-invent, re-purpose or relocate difficult, tired or hidden gems.

Don’t conceal your favorite hidden shopping haunts; instead, invite them to take hand on a shopping expedition or explain a room-by-room shopping wish list to complete.

Be full service and express your textile talents with a full understanding of how to dress a space with fabrics and window wardrobes.

Complete the home with detailed accessorizing and styling expertise to help evoke conversation, celebrate the 5 senses, stir interest and celebrate the room’s personality.

Wednesday, January 13, 2010

Design Trends 2010 - Anything New?

Well, well, well, Happy New Year.  As an interior stylist, it's my job to make sure I know the new news in design trends.  Although there are a few mini-surprises, not much new in the forecast for 2010.


Last February I did a post on the New Neutral GREY and it's no surprise, that in 2010 GREY is still going strong.  Mixed with that for this year, is a Sunny YELLOW (Grey - By Greenhouse Fabrics, ) as well as the new grass GREEN, which has replace the neon lime we've seen for years.

In the arena of Home Accent trends, the organic, back-to-nature style is firmly in place.  You'll see lots of animal motifs, such as birds, insects and rustic and almost county flavors' as well as garden and nautical motifs - Lattice, oversized florals, quilted textures, bold stripes and buffalo plaids are textile favorites.

Country Livin' is the place for me - Buckle your seatbelt and be prepare for Country. Blue will make its comeback.  Totally refined, with a shabby chic or 80's Ralph Lauren tone, get granny's quilts out again.  Be warned though, no bowed ducks or blue and pink stencils will be in sight, instead you'll see botanical birds, nature inspired bird's eggs & nests and bird cages.

Damask, Damask Everywhere.  For those traditionalists, Damask is still going strong.  It 1st made its comeback in black and white, and has now been reinvented in refreshing ways.


Retro is still raging and seems to be a real Mad Men craze for many.  Blond, Gray or Ash woods, Urn lamps, and anything that looks like Frank Sinatra Palm Springs hideaway is hip:  http://www.beaumondevillas.com/california/palm-springs/twin-palms/


Ethnic motifs, colors and styles are still going strong with lots of Asian influence. Home Decorators Collection - Asian.  Bold reds, blues, purples and corals still great, especially paired with safe neutrals.


Take note that metallic mosaic, leaf and rich tones still survived from last year as the hanging pendant proves.