As an Interior Stylist I define myself as a progressive designer (just like a progressive dinner, but for your home.) My a la carte service menu offers appetizers right through dessert - From the staging evaluation right through helping out the harried hostess when she hosts her 1st party.
I'm there to help you celebrate your home no matter which chapter you may be on.
Fall marks a rotation for my services. The Real Estate market is slowing down here in the Midwest, so home staging services get put on the back burner, and on the front burner fall marks the commencement of my residential design and lifestyle consultation rush (definitely the main dish!)
From home remodel projects left undone due to summer fun, to a finalized family conversation exclaiming "
It's Your Turn to Host This Year" -Fall starts my business rush for redecorating, redesigning , shopping and accessory rotation (aka Holiday/Seasonal Decorating.)
Don't be a One Hit Wonder!
Offering a broader array of services is a very important factor to your business productivity and revenue income. Yes, offering one or two services you got from your initial training may be fine when you 1st start off, but once you've established yourself, are you closing the door to color consultations, personal shopping assistance; and more lifestyle driven services such as seasonal decorating, party redesign, and hostess consultation help? By tapping into and getting the needed education on these additional services, you can offer a full service menu to your existing clients, and have a marketing edge to new ones - All your burners will be on all the time!
Once you've expanded your expertise - As far as marketing these services:
- Newsletters are a wonderful tool - By keeping in touch with clientele and business associates, you not only remind them of what your services are, you can let them know of other services you may offer.
- Write an article for a local paper, newsletter, blog or publication. Many papers would be thrilled to have to have your ideas added to their line-up, especially the small local or FREE ones.
- Send out press releases - Newspapers are always looking for new ideas.
- Consider workshops and speaking engagements - A fabulous opportunity to showcase your expertise. From Real Estate Offices to Church groups, speaking can be a fantastic marketing tool.
The Interior Stylist Program offers workshops, education, and certification programs for both the Interior Redesign, Home Staging and Decorating professional. We want you to discover and fully appreciate our most cherished possession - The home. It is the Interior Stylist Program's mission to guide and enlighten you to fully embrace everything about a home - From curbside to back fence and create a retreat within. Visit us...
